To be successful and remain a competitor you must create and
maintain a competitive edge. The
competitive edge comes from innovation which is more easily achieved by blowing
out of the comfort zone. It is difficult
to get to this area because your mind refuses to think in an area that is
beyond the zone of incompetence.
A trick to break the comfort zone, when innovating, is to
develop an impossible goal and do a short “brain storm” of ideas. This method of impossible goals in a short
time allows your mind to think effectively without realizing that it has left
the comfort zone. With a set of new and
possibly outrageous ideas established, you can look at the aspects of each of
them and back out the concepts that would feasibly make the impossible a
reality.
Create the outrageous, embrace the outrageous, and then
create the possible.
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